Denman Capital: Empowering Growth for Private Equity with Salesforce
Introduction and Background
Denman Capital is a dynamic Private Equity firm specialising in acquiring and scaling mid-market businesses. The private equity sector is known for its fast-paced, high-stakes environment, where firms must quickly assess opportunities, manage portfolios, and maintain strong relationships with investors. However, the client faced several operational hurdles that could have improved their ability to scale efficiently.
Before partnering with Futureform, the client had purchased Salesforce but struggled with the initial setup and data management, limiting their ability to leverage the platform’s potential fully.
Project Overview
The client’s primary goal was to have a fully functional CRM solution to streamline deal tracking, centralise investor data, and support its overall growth strategy. The firm recognised the need for expert guidance to ensure Salesforce was correctly configured to meet their specific needs.
After considering their options, the client chose Futureform for their in-depth knowledge of Salesforce and proven success in implementing tailored solutions for the private equity industry.
Challenge
The client had initially attempted to implement Salesforce internally but ran into several issues:
- The platform had been installed incorrectly, resulting in functionality limitations.
- Data import had been attempted without following best practices, leading to data inaccuracies and inefficiencies.
- They needed help to align Salesforce with their specific workflow needs as a private equity firm.
These challenges clarified that the client needed expert assistance to ensure a successful Salesforce deployment.
Why Futureform?
The client selected Futureform for their expertise in the industry and their ability to customise industry-specific templates. The client knew that Futureform’s team would bring both technical proficiency and deep industry knowledge to the table, ensuring a smooth and effective implementation.
Solution
Futureform stepped in to correct the initial setup and data import issues. The team reimagined the client’s existing Salesforce instance and customised the Private Equity (PE) template to suit the client’s specific processes better. The solution was designed to streamline deal flow tracking, centralise investor communication, and improve the firm’s portfolio visibility.
Product
Futureform leveraged their Private Equity template, customising it to align with the client’s specific deal flow and portfolio management requirements. The solution was built using Sales Cloud to manage relationships, deal pipelines, and reporting. Prior to implementation, the two teams worked collaboratively using Futureform’s features document to capture the client’s unique business needs.
Results and Impact
The implementation process went smoothly, with Futureform addressing the setup and data migration issues that had previously hampered the client’s efforts. There were a few challenges around cleaning up data from the earlier failed import, but Futureform worked closely with the client to ensure that data integrity was restored.
The collaboration between the Futureform team and the client’s leadership team ensured that the solution was tailored perfectly to their needs, resulting in a quick adoption by the users.
The client experienced immediate benefits from the Salesforce implementation, with previously fragmented and inaccurate data now clean, reliable, and easily accessible. Within just a few weeks of using Salesforce, the team reported significant operational improvements, highlighting the efficiency and effectiveness of the new system.
Customer Experience
The client was highly satisfied with the work Futureform delivered. Adam Smith, one of the firm’s Directors, shared their experience:
“We are very, very, very happy with the service” The quick turnaround and measurable improvements reaffirmed their decision to work with Futureform.
Looking Ahead
The client is excited to continue evolving its Salesforce use as the business grows. They plan to refine their workflows further and take advantage of additional Salesforce features such as advanced reporting and analytics, ensuring they stay ahead of the curve in a competitive industry.
Customer Testimonial
“We are very, very, very happy with the service,” said Adam Smith, Director.