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Data-Driven Success: Streamlining Operations for Impax Asset Management with FSC

Impax Asset Management is a leading investment firm specialising in sustainable investments and environmental markets. They manage institutional and intermediary accounts, focusing on delivering sustainable long-term investment solutions.

Industry Challenges:

  • The need for timely, accurate data to make investment decisions.
  • Managing vast quantities of client and financial data across rapidly changing markets.
  • A growing demand for digital transformation to streamline operations and provide better client services.

Project Challenges:

  • CRM was underutilised, with over 1 million records in MARS, including outdated and contradicting data.
  • Teams worked in silos, frequently duplicating efforts with individual spreadsheets, limiting visibility into client needs.
  • Disconnected business processes made it difficult to provide holistic customer care.
  • Funds, products, and accounts were hard to track due to fragmented, outdated data.

Project Overview

Primary Goals/Objectives:

  • Centralise client data for a 360-degree view of client relationships.
  • Eliminate duplicate efforts by integrating teams into a single, streamlined system.
  • Enhance the ability to track funds, products, and accounts in real time.
  • Implement efficient business processes to support client service and internal operations.

Why Choose Futureform:

Impax selected Futureform for our expertise in Salesforce Financial Services Cloud (FSC) and our track record of delivering tailored Salesforce solutions for asset management firms. As new Salesforce users, Impax believed that Futureform’s Asset Management Accelerator templates would spark excitement and boost adoption company-wide, while also cutting both implementation costs and project timelines.

Challenge

Impax faced significant challenges with data fragmentation, duplicated efforts across teams, and disconnected processes. With over a million records in MARS, including conflicting and outdated information, gaining a clear and up-to-date view of client assets was nearly impossible. Teams were using individual spreadsheets, which hindered collaboration and created inefficiencies.

Solution

Futureform implemented a dual strategy to accommodate Impax’s institutional and intermediary accounts. This included customised configurations of FSC to meet their specific needs, focusing on Accounts, Financial Accounts, Contacts, and other key data structures.

Key Components of the Solution:

  • MARS Integration: Futureform created an integration to allow Salesforce to house and update data from MARS, enabling users to access accurate data in real time.
  • Fund Flows Tracking: Deployed a fund flows data import process to track valuations and transactions across all shareholder accounts.
  • AUM Analytics & Reporting: Implemented data aggregation tools to report on assets under management (AUM) across accounts, products, and strategies, enhancing reporting and analysis.
  • Comprehensive Integrations: Integrated Salesforce with external tools like Outlook, Marketo, Seismic, Qvidian, and Q!365, ensuring seamless data flow across marketing, communications, and document management systems.

Product

  • Industry Templates: Salesforce Financial Services Cloud (FSC) tailored for asset management.
  • Users: Impax’s teams across institutional and intermediary workstreams.
  • Products: Salesforce FSC, integrated with multiple external tools such as Outlook, Marketo, Seismic, Qvidian, and Q!365.
  • Unique Aspects: Customised configurations for account management and financial data reporting, MARS integration for real-time data updates, and a tailored fund flows tracking process.

Results and Impact

Specific Benefits:

  • 360-Degree Client View: Impax now has a unified system where all client data is easily accessible and up-to-date.
  • Streamlined Processes: The introduction of defined processes eliminated duplicate efforts and improved collaboration across teams.
  • Data Accuracy & Efficiency: The integration with MARS and other external systems ensured that no data updates were missed, and teams now have the tools to provide better client insights.

Quantifiable Results:

  • Time saved by eliminating manual data entry and duplicate spreadsheets.
  • Improved reporting capabilities, leading to faster decision-making and better client service.

Proudest Achievement:

Creating a seamless integration between MARS and Salesforce that continues to update and refresh data, empowering Impax to have a real-time view of their assets and clients.

Customer Experience

Overall Experience:

Impax has been highly satisfied with the solution provided by Futureform. The ability to access accurate, up-to-date data has significantly improved their internal operations and client services.

Business Objectives Achieved:

Impax now has a reliable platform to manage their data, collaborate efficiently across teams, and provide superior service to their clients, aligning perfectly with their business goals.

Looking Ahead

As Impax continues to grow, their bespoke Salesforce solution is expected to evolve with them. With real-time data access and improved reporting, they are better positioned to respond to industry changes and maintain their leadership in sustainable finance.